The big event was a year in the making. Due to the pandemic, last year’s Executive Summit was held digitally. This year, though, the ASCA and Snow Magazine returned the annual three-day event to a live format at the Omni Amelia Island Resort, along Northern Florida’s Atlantic Coast.

Participants were eager to mingle with their industry peers in between professional development sessions featuring educators speaking on building culture, providing economic analysis, giving insight on the state of mergers and acquisitions within the snow industry, and how to best prepare for their financial futures.

Representatives from the industry’s top 100 performing companies present at the conference were recognized during an awards ceremony. In addition, three industry individuals received Leadership Awards, including: Brilar’s Larry Yaffa; Diaz Group’s Rafael Diaz; and Invictus’ Brad Caton.

ASCA Executive Director Kevin Gilbride says once this year’s conference wraps up very little time passes before he begins seeking out a potential venue for the 2022 Executive Summit. Gilbride hints at a mountain retreat as a possible destination. Stay tuned for future announcements.

Top: Past and present Leadership Award recipients gather together to commemorate the 2021 event. This year’s trio of Leadership Award recipients. From -- clockwise top right Brilar’s Larry Yaffa; Invictus’ Brad Caton; and Diaz Group’s Rafael Diaz stand with Snow Magazine Editor Mike Zawacki (left) and ASCA Executive Director Kevin Gilbride (right).
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ASCA members, snow and ice management professionals and their families mingled, networked and shared in the ceremony of honoring this year’s Top 100 performing companies. The evening event at the Omni Amelia Island Resort also celebrated three of the industry’s top professionals who each received the prestigious Leadership Award.
Due to the pandemic, last year’s Executive Summit was held in a virtual format. This year,participants were thankful for the opportunity to once again speak and network with one another in a face-to-face environment. During a special cocktail reception prior to the start of the evening’s Leadership event, smiles and laughter abound as the professional snow and ice management community caught up with one another.