© Nataliia Mysik | Dreamstime

I find this statistic unbelievable: The U.S. Bureau of Labor statistics found companies with fewer than 100 employees gave only 12 minutes of manager training every six months. Organizations with 100-500 employees provided just 6 minutes.

The next statistic is even more proof ongoing training is essential for employee development and the growth of a company: A long-term research project commissioned by Middlesex University for Work Based Learning found that from a 4,300 workers sample, 74 percent felt they weren’t achieving their full potential at work due to lack of development opportunities.

Throughout my 37 years of preaching Customer Service, I have found many organizations ignore continuous training session for employees as they feel they are expensive and employees miss out on their work time while attending these sessions. What they fail to understand are the benefits of these continuous training sessions and how they contribute to the organization overall. Benefits of conducting these programs are far greater and longer-lasting. Let’s take a look.

Takes care of weak links – It reduces weak links and ensure the same mistakes are not repeated.

Increases employee satisfaction – It shows employees they are valued. It helps them move up the learning curve and work harder. They will know that the training they do can take them into other positions with better growth opportunities and/or better pay within the organization.

Boosts employee performance – Continuous training empowers employees. It gives them confidence and keeps them up to date on developments. This confidence pushes them to perform better and think of new ideas to excel.

Do it on your time – Because employees are being trained on your time, they see you value them enough to invest in them

Stay ahead of the competition – Make sure your staff is constantly advancing and you will move forward and be more competitive in the marketplace. Standing still can kill your business.

Organizations should produce a training and development plan for all employees. Training and development are broadly defined as activities aimed at raising the standards of employee practice and lifting the quality of the employee’s and customer’s experiences. The aim is to empower employees to carry out their roles to the highest standards, and deliver high quality services to customers every time.

I’ve noticed increasingly, high performing organizations are recognizing the need to use best training and development practices to enhance their competitive advantage. Look at Amazon and Costco They see training and development as an essential tool and choose to value the potential of their people and grow them. Your image is influenced by the extent and quality of staff training and development. That means it has to be continuous to achieve your goals. Regular training is worth the investment because building up the skills within the business will effectively improve your company’s bottom line.